RADISSON HOTELS & RESORTS

FOSSIL CREEK, FORT WORTH, TEXAS
DOWNTOWN, DALLAS, TEXAS

As one of the world's leading upscale, full-service hotel brands, Radisson manages and franchises full-service hotels and resorts around the world. The company's expansion in the Dallas/Fort Worth market required a national advertisement to support the dual brand marketing efforts behind an established property in Fort Worth and the upcoming opening of a property in Dallas. Our challenge was to concept a co-op creative ad for the April 2009 American Way within a limited amount of space that showcased both Radisson Hotel Properties in the Metroplex to a business travel audience. The end result was a one-third page ad skillfully laid out and written to effectively showcase service copy, contact information and images from both hotels in appealing fashion.