STALLCUP GROUP, INC.

FORT WORTH, TEXAS

If we're going to keep it real, let's all agree that pawnshops don't have the most sterling reputation with too many consumers. But the reality is that clean, safe and profitable stores are popping up, and thriving, in locations all over the country. With that opportunity in mind, we were approached by Stallcup Group, Inc., a newly formed company offering an array of consulting services to assist pawnshop owners in handling the operations, buying and selling of their businesses. Our goal was to create for their owner an image of sophistication and expert knowledge in the industry, which we reflected while branding the company with a custom logo, stationery system and an overall marketing and promotional plan executed through a national ad and direct mail campaign. A corporate website and companion client-based site are currently in development.